The Work.
Hallmark “Music Professor”
Honored at the International Broadcast Awards, Cannes Advertising Festival in France, and Clio Awards in New York as “Outstanding Campaign of the Last 25 Years”.
Lincoln “Valet”
Lincoln. What a Luxury Car Should Be.
The campaign that shook Detroit—and sent its competition back to the drawing board for a $2 billion redesign of its entire product line!
Met Life “Snoopy”
Chosen as the Insurance Institute’s “Campaign of the Year” EVERY Year for more than a decade, the “Snoopy” campaign—featuring the Charles Schulz characters—redefined Met Life on every media platform utilized to the tune of $1 Billion invested during the campaign’s 20 year run.
Nobody Fits You Like Goodyear.
This kinetic, surrealistic “Questions”
Double Clio Award Winner was compared by Adweek to “the best of the new Nike work.” Goodyear achieved 90% Awareness of the campaign in 3 weeks, driving store traffic and sales to levels never seen before.
Alliance Capital “Frogger”
Alliance Capital. The Investment Professional’s Choice. Multiple Portfolio Award Winners For Financial Services Advertising:
Received Industry-Wide Recognition for bringing (Dark) SNL-type sketch humor—for the first time ever—to the category.
Toshiba DVD
Toshiba. As Good As Television Gets.
You’ve Got Senses. Use Them.
Hits Hit Harder On DVD.
Each of these Toshiba marketing/advertising initiatives made the product featured Number 1 in its category.
Hunter Douglas “Changing The World”
Hunter Douglas.
Changing The World
One Window At A Time.
To introduce its new line of motorized window shades, this Hunter Douglas campaign posed the question,
“If the sun comes up and goes down by itself, why shouldn’t your shades?”
Just one example of numerous successful new product introductions that were the direct result of the long-running “Changing The World” campaign.