The most dangerous kind of advertising anyone can run today is “safe advertising.”
“Safe advertising” that looks so familiar, so conventional, so reassuring that it is actually invisible to the consumer.
--John Ferrell
John Ferrell
Creative Director Of $4.2 Billion Communications Company And A Client Portfolio That Has Included Advil, Merrill Lynch And Ford Motor Company.
Frank DiSalvo
Creative Director, Producer, TV Production Specialist With An Extensive Client Base That Has Included The U.S. Military Academy At West Point.
